SP Roofing Contractor-Singapore

Analysis Overview

This analysis presentation summarizes the eight-month SEO optimization project for the this website. We will review the progress across technical audits, keyword strategy, on-page optimization, and backlink opportunities. The presentation aims to highlight achievements and compare initial and current performance, demonstrating the effectiveness of the implemented SEO strategies in enhancing online visibility and driving organic search traffic.

Project Overview

Company Name: SP Roofing Contractor Pte Ltd
Industry: Roofing
Service Area: Singapore
Project Start Date: Sep 2024
Primary Goal:
- Increase local visibility
- Generate consistent leads
- Improve Google rankings
- Build trust through reviews

Business Condition (Before Work Started)

Organic Traffic was only 1

Google Business Profile (Not Optimized)

Business Call was only 11

Google Review

Google Review was only 3

Keywords Your Website Rank

These Keywords was Ranking

Main Issues:

Low visibility in Google search
Weak local ranking
Low trust
Poor service page structure
No strong call-to-action (CTA)
Inconsistent lead flow

Key Challenges

Lack of Local Search Visibility
The business was not appearing for high-intent keywords.
Low Trust & Authority
Minimal reviews and weak online presence reduced conversions.
Unoptimized Website Structure
Service pages were not targeting the right keywords or user intent.
Poor Google Business Profile Setup
Missing or incomplete information reduced local reach.
Low Conversion Rate
Visitors were not turning into leads due to weak CTAs or structure.

Actions Taken

Website Optimization
Rebuilt or improved service pages
Added keyword-focused content
Improved internal linking
Added strong CTAs (Call, WhatsApp)
Local SEO
Targeted location-based keywords
Created service + location pages
Optimized on-page SEO (titles, headings, content)
Google Business Profile Optimization
Updated all business details
Added high-quality images (projects, before/after)
Posted regular updates
Optimized services and categories
Review Strategy
Increased review consistency
Trust Building
Showcased real project work
Added before/after images
Improved service clarity

Executive Summary (After SEO Work)

Prior to our optimization efforts, SP Roofing Contractor Pte Ltd was ranked for a total of 34 keywords. Following these optimizations, the hotel now ranks for 180 keywords across the primary pages of the website, marking a 429% increase in keyword gain.
Prior to our optimization efforts, a total number of 0 keywords was ranked in top 10 position and after the optimization the numberincreased to 32, making an 3100% increase.