Do Local Businesses in Bangladesh Need Custom Website Design to Stand Out ??

Stop Doing It Backwards! Learn Why Custom Website Design is Key to Growing Your Bangladeshi Business Online

Imagine this, You’re a dedicated business owner in Dhaka, running a successful shop selling handmade goods. You were determined to grow, so you created a website for your business to sell your products. However, it’s a rudimentary, template-based site that doesn’t do justice to the care and quality you give to your work. The result? Visitors arrive, scan the place and leave, and you are left wondering whether your online presence is going against you.

The Reality for Local Businesses in Bangladesh!!

This isn’t an isolated story. Thousands of Bangladeshi businesses are facing the same difficulties in today’s competitive digital landscape. Let’s know some statistics before diving deep into the topic. As of early 2024, Bangladesh’s internet users number 77.36 million and internet penetration stands at 44.5%, according to a report of Data Portal (Digital 2024: Bangladesh). That means there are millions of potential customers online, but given the competition, a run-of-the-mill website isn’t going to set you apart​

In addition, 75% of users make judgments about a company’s credibility based on what their website looks like, and 38% will stop engaging with a website if the content or layout is unattractive. So, in a market like Bangladesh, where earning customer trust is of the essence, your website really needs to make a good first impression​.

Someone Suggested you “Templates”? Let’s Learn the Shortcomings of Template Websites! 

First, we have to agree templates are convenient and affordable, but they are one-size-fits-all solutions that can miss the mark for unique local businesses. And here’s why templates are not a go to option for Bangladeshi businesses who want essentials like differentiation:

• Limited Branding Options: There is no template that better suits your brand’s character. When you don’t look unique, you are harder to remember for customers. The harder it is to recall the lesser you get the chance to show your brand. 
• Tip: Select colors, fonts, and visuals that reflect your brand’s character and be consistent with them throughout all pages.

• Lack of Local Relevance: For Bangladesh, most templates rere support local languages and culturally relevant imagery. Your portal or your website has to “speak Bangladeshi” to the audience.
• Tip: Add images or graphics that take cues from local culture or landmarks, and sprinkle in Bengali text at key points.

• Poor Mobile Optimization: More than 75% of Bangladesh’s internet traffic comes from mobile. While templates may seem alright on desktops, they barely meet the criteria for mobile responsiveness that can deter prospective customers which can influence them to leave your site without taking any action​, causing higher bounce rates, resulting it poor traffic and leads.
• Tip: Test your website on different mobile devices and ensure it’s smooth and responsive. Add your website to Google Search Console to learn how much traffic your are gianing via mobile and desktop. 

Still Confused About Making the First Impression? 

More insights for you. Did you know that users take only 50 milliseconds to form an opinion about a website? It all happens in that briefest of time, where you can gain — or lose — a potential customer. A site design that is cookie-cutter can leave a bad taste and chase away potential customers​. So you will have half a second to grab attention! Ask yourself, will it be enough for your targeted audiences? 

How Custom Website Design Makes a Difference?

Now, picture that a shop owner from Dhaka investing in a purpose-built website. And suddenly, the website is becoming more than just a digital catalog; it’s an engaging, strategic space propelled to catch attention and tell the story of the business.

• Enhanced Brand Identity
  Neil Patel, an international marketing expert says, “Your website is the face of your business”​. You won’t want to wash your face with a regular soap, but a facewash that suits your face type. Alike that custom websites allow you to design a space that’s unique to your brand. Think of it as the difference between a tailored suit and off-the-rack clothing. Your brand’s colors, fonts, and images speak for you even before a single word is read.
  • Tip: Choose visuals and styles that reflect your brand values and keep these consistent across all pages.

• Improved User Engagement
  A custom website is designed to keep visitors engaged, making navigation easy and keeping users on your site longer, meaning he bounce rate will Every detail, from color schemes to button placements, is chosen to create an intuitive experience.
  • Stats: Custom websites increase conversion rates by up to 45% compared to templates, as they offer better, more relevant user experiences​.
    
  • Tip: Strategically place call-to-action buttons and simplify navigation for a smoother experience.

• Optimized for Local SEO
  A custom website tailored to local SEO gives you a big edge in search visibility, especially when targeting location-based keywords. When Bangladeshi customers search for businesses online, local SEO helps you appear at the top of their results.
  • Tip: Use local terms like city names or cultural keywords strategically in headings and meta descriptions to enhance local search results.

• Higher Conversion Rates
  A professional custom website builds trust. A clean, professional appearance gives customers confidence, while a locally relevant design makes the website feel approachable.
  • Tip: Add user testimonials and locally relevant images to increase trust and relatability.

Modern Technologies Used in Custom Web Development

Custom website design isn’t just about aesthetics—it’s powered by modern technologies that ensure your site is fast, secure, and scalable. Here are some of the top technologies used by professional web development companies like Skydream IT:

• React.js: A popular JavaScript library for building dynamic and interactive user interfaces. It ensures your website is fast and responsive, even with complex features.
• Laravel: A PHP framework known for its elegant syntax and robust features. It’s perfect for creating scalable and secure websites, especially for e-commerce or business platforms.
• Node.js: A runtime environment that allows developers to build fast and efficient server-side applications. It’s ideal for websites that need real-time updates or high performance.
• Python: A versatile programming language used for everything from data analysis to web development. It’s great for building custom features tailored to your business needs.

These technologies ensure your website is not only visually appealing but also functional, secure, and ready to grow with your business.

Website Security Features

Security is a top priority for any business website, especially in today’s digital landscape. Custom websites are built with robust security features to protect your data and your customers. Here’s what you can expect:

• SSL Encryption: Ensures all data transferred between your website and users is encrypted and secure.
• Firewalls: Protects your website from unauthorized access and cyberattacks.
• Secure Payment Gateways: Essential for e-commerce websites, ensuring safe and seamless transactions.
• Regular Updates: Custom websites are regularly updated to fix vulnerabilities and stay ahead of potential threats.

With these security measures, you can build trust with your customers and protect your business from cyber threats.

Building a Path for Future Growth with Custom Website Design

Unlike templates, custom websites are scalable. As your business grows, your website can adapt, accommodating new products, services, or expansion into new markets. Think of it as a foundation that grows with you, while still fitting your brand’s style.

Real-Life Success Stories

Consider Aarong, a Bangladeshi brand known for celebrating local craftsmanship. Aarong’s custom website reflects its unique brand identity, appealing to both local and global customers while building trust. Or take “Xpress Pharmacy BD” one of our e-commerce client, which invested in a custom site to showcase its medicines, and other pharmacy products through vibrant visuals and a smooth online ordering system. This investment boosted local sales by 30% within six months. Even modestly sized businesses can benefit from a custom website, attracting customers who value authenticity and a local touch.

Why Does This Matters for Your Business?

In a rapidly digitizing Bangladesh, a custom website isn’t just an expense; it’s a strategic investment in your brand’s future. Whether you’re running a small family business in Chittagong or a bustling boutique in Sylhet, a custom website offers a level of professionalism, authenticity, and local appeal that templates simply can’t match.

As digital marketing expert Ann Handley says, “Your website is your story. Make sure it’s one that resonates with your audience”​. A custom website gives you the power to connect, engage, and grow with your customers, making your brand memorable.

Embrace the Future of Your Brand !

So, what can a custom website do for your business? Imagine a digital space that doesn’t just look good but builds your brand with every interaction. Whether you want to capture local customers’ attention or make your mark on a global stage, a custom website is your first—and best—step.

Ready to Go Deeper? Dive Into Our Next Topic!

And for even more ways to boost your online presence, stay tuned for our next post, “Top 5 Web Design Trends for Bangladeshi Businesses in 2024.” Understand the essential advancement and practices to react your website if you need to stay exterior and cut-throat. Keep your brand ahead of the curve!